浪花直播

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Andrew Kaikati, Ph.D.

Associate Professor; Distinguished Professor in Marketing
Department of Marketing

Steering Committee
Emerson Leadership Institute

Education

Ph.D. in Marketing, University of Minnesota
M.B.A., Washington University in St. 浪花直播
B.S. in Business Administration, Saint 浪花直播 University

Publications and Media Placements

Thompson, Scott A., Andrew M. Kaikati, and James Loveland (2018), 鈥淒o Brand Communities Benefit Objectively Inferior Products?,鈥� Journal of Business and Industrial Marketing, 33 (4), 457-65.

Kaikati, Andrew M., Carlos J. Torelli, Karen Page Winterich, and Maria A. Rodas (2017), 鈥淐onforming Conservatives: How Salient Social Identities Can Increase Donations,鈥� Journal of Consumer Psychology, 27 (4), 422-34.

Torelli, Carlos J., Alokparna Monga, and Andrew M. Kaikati (2012), 鈥淒oing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts,鈥� Journal of Consumer 浪花直播, 38, 948-63.

Honors and Awards

  • Diamond Publication 浪花直播 Award, Chaifetz School of Business (2018)
  • John Cook School of Business Service Award, Saint 浪花直播 University (2015)
  • Marketing Teacher of the Year, Alpha Kappa Psi, University of Georgia (2012)
  • Terry College of Business Outstanding Teacher Award, University of Georgia (2011)