Andrew Kaikati, Ph.D.
Associate Professor; Distinguished Professor in Marketing
Department of Marketing
Steering Committee
Emerson Leadership Institute
Education
Ph.D. in Marketing, University of Minnesota
M.B.A., Washington University in St. 浪花直播
B.S. in Business Administration, Saint 浪花直播 University
Publications and Media Placements
Thompson, Scott A., Andrew M. Kaikati, and James Loveland (2018), 鈥淒o Brand Communities
Benefit Objectively Inferior Products?,鈥� Journal of Business and Industrial Marketing,
33 (4), 457-65.
Kaikati, Andrew M., Carlos J. Torelli, Karen Page Winterich, and Maria A. Rodas (2017),
鈥淐onforming Conservatives: How Salient Social Identities Can Increase Donations,鈥�
Journal of Consumer Psychology, 27 (4), 422-34.
Torelli, Carlos J., Alokparna Monga, and Andrew M. Kaikati (2012), 鈥淒oing Poorly by
Doing Good: Corporate Social Responsibility and Brand Concepts,鈥� Journal of Consumer
浪花直播, 38, 948-63.
Honors and Awards
- Diamond Publication 浪花直播 Award, Chaifetz School of Business (2018)
- John Cook School of Business Service Award, Saint 浪花直播 University (2015)
- Marketing Teacher of the Year, Alpha Kappa Psi, University of Georgia (2012)
- Terry College of Business Outstanding Teacher Award, University of Georgia (2011)